Learn About Down

Luxury begins with understanding what makes down so special.

Down is one of nature's finest insulating materials, prized for its exceptional softness, loft, and lightweight comfort. Here's everything you need to know before choosing your perfect pillow or comforter

What is Down?

Down is the soft cluster found beneath the outer feathers of ducks and geese. Unlike feathers, down has no quill, making it incredibly soft, lightweight, and naturally insulating.

What is Fill Power?

Fill power measures the quality and loft of down—not its firmness.

550 Fill Power – Everyday luxury
700 Fill Power – Greater loft and resilience
800+ Fill Power – Exceptional lightweight luxury

The higher the fill power, the larger the down clusters and the less down needed to achieve luxurious loft.

Understanding Down Pillow Firmness

Firm doesn't mean hard.

Down is naturally soft and compressible. Firmness refers to the amount of down inside the pillow, creating more loft and support—not a stiffer feel.

Soft – Lower loft for stomach sleepers
Medium – Balanced comfort for back and combination sleepers
Firm – Higher loft for side sleepers

Down vs. Feather

Down

No quill
Soft and lightweight
Exceptional loft
Luxurious comfort

Feather

Contains a quill
More supportive
Heavier feel
Added structure and durability

Caring for Your Down Bedding

Fluff regularly to restore loft.
Use a breathable pillow protector.
Always dry completely after washing.
Store loosely in a breathable bag.